MAY 18-20, 2026

NEW YORK CITY

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About Tech Week


Tech Week brings together the most forward-thinking leaders in sport to drive innovation and foster a community of trailblazers. Executives discuss the dynamic trends impacting the industry; learn from doers, both inside and outside of sports; strengthen relationships; and celebrate all that the industry has accomplished in the past year. This event also presents new technologies and serves as a showcase for the latest ideas primed to transform the industry.

DAY 1

AWARDS CEREMONY

SPORTS BUSINESS AWARDS: TECH


MONDAY, MAY 18

Hard Rock Hotel

159 W 48TH ST NEW YORK, NY 10036

LEARN MORE

DAY 1

AWARDS CEREMONY

SPORTS BUSINESS AWARDS: TECH


MONDAY, MAY 18

Hard Rock Hotel

159 W 48TH ST NEW YORK, NY 10036

LEARN MORE

DAYS 2-3

CONFERENCE

STATE OF THE INDUSTRY


TUESDAY, MAY 19 - WEDNESDAY MAY 20

TheTimesCenter

242 W 41ST ST, NEW YORK, NY 10036

SEE MORE

DAYS 2-3

CONFERENCE

STATE OF THE INDUSTRY


TUESDAY, MAY 19 - WEDNESDAY MAY 20

TheTimesCenter

242 W 41ST ST, NEW YORK, NY 10036

SEE MORE

CONFERENCE THEMES


DIGITAL CONTENT INNOVATION

Streaming, alternative broadcasts, content creation and delivery

FAN EXPERIENCE TECHNOLOGY

Extended reality, social media engagement, sports betting and gamification, in-venue and out-of-venue fan engagement

VENUE & FRANCHISE OPERATIONS TECHNOLOGY Ticketing, sponsorship valuation and activation; connectivity and communication; franchise management and day-to-day operations

ARTIFICIAL INTELLIGENCE

Current successful applications in sports, from ticket sales to content creation and distribution; myths and exaggerations; impact on hiring efficiency and talent empowerment; future applications, opportunities, and risks

NETWORKING


SBJ CONNECT: STRUCTURED NETWORKING RSVP REQUIRED

  • Connecting attendees through guided conversations and topic-driven discussions
  • Sharing insights and exchanging ideas
  • Building lasting professional relationships in a structured yet relaxed setting

TEAMS & LEAGUES RECEPTION RSVP REQUIRED

Join us for an exclusive networking reception at Tech Week, available only for attendees from sports teams, leagues and governing bodies.

The reception offers an additional setting to foster meaningful conversations, exchange ideas and build relationships with similarly situated peers who share the unique challenges and opportunities of managing and innovating sports properties. Whether you’re exploring new technologies, seeking collaboration or simply looking to expand your network, this event provides the perfect environment to engage with fellow leaders shaping the future of sports. Reserve your spot by selecting the option when registering for the conference.

SBJ TECH LEADER ALLIANCE SUMMIT INVITE ONLY

An off-the-record gathering of SBJ’s Tech Leader Alliance Members. A trusted environment for best practice sharing and networking among senior tech executives who lead the technology strategy and implementation for professional sports teams and leagues

Tech Week at a Glance


2026 Speakers

VIEW 2026 SPEAKERS

COMING SOON

2026 Agenda

VIEW 2025 AGENDA

Who Should Attend?

Tech Week gathers sports industry leaders from professional teams, leagues and governing bodies, as well as startups and technology brands.

PAST ATTENDEE SNAPSHOT

Pricing


The Sports Business Awards: Tech are part of Tech Week, and a Tech Week pass includes access to the awards.

ABOUT SBA AWARDS: TECH

EARLY REGISTRATION

Service Providers & Suppliers

(Agencies, Media, Facilities and Other Professional Services)

$1,595

Standard Pricing: $1995

REGISTER
View Details

EARLY REGISTRATION

Sports Properties

(Teams, Leagues & Governing Bodies)

$1,295

Standard Pricing: $1495

REGISTER
View Details

Virtual

Get 10% off and be the first to know when virtual tickets go on sale.

Keep me updated about Virtual Passes

"I am a content person and I really need to understand what is happening in the industry; listening to tech talks from other people is important, and I like to know what is going on and what other people are talking [about].

Melissa Lawton, Chief Content Officer, SailGP

"Sports community is strong, the industry is booming and tech is enabling a lot of great things to happen, and allowing us to reach fans in different ways than ever before — and for me, it’s important to learn about it and be present and know what’s going on." Samantha Holloway, Owner, Seattle Kraken

"I knew I would be surrounded by other people that admire and respect. I am learning from so many other folks who are here, and I hope I can give a little bit of my learning to them."

Kim Rometo, Senior Vice President, Chief Innovation and Technology Officer, Atlanta Hawks

Sponsors


PRESENTING PARTNER

GOLD & LANYARD SPONSOR

LUNCH SPONSOR

BREAK SPONSOR

IN ASSOCIATION WITH

IN ASSOCIATION WITH

IN ASSOCIATION WITH

OFFICIAL SIGNAGE PROVIDER

MEETING SPACE PARTNER

Want to be involved in this program?

For information on sponsorship opportunities, please email advertise@sportsbusinessjournal.com

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